Do You Love Vacuuming?
It amazes me how many people absolutely love their central vacuum. I think this is the reward I find for being in the industry for almost 30 years. I’m not just talking about our brand but almost all central vacuums. They truly make your life easier. Face it, cleaning your home is one of your least favorite activities. It is a necessity of life; so why not enjoy it!
When I put my first vacuum system in my parent’s home in 1977 I was so amazed with the product. Sure my own product facinated me and I would often do the vacuuming. I was only 18 and maybe a little weird, but I actually enjoyed vacuuming. Maybe it’s that provider, protector instinct, but I loved going near something and watching it get sucked away. It became a challenge. I can almost chock it up to a “power tool syndrome” that makes me want to use a power tool to accomplish a project.
So our marketing dilema at MD Mfg is how to get more people excited about vacuuming.What are the hot buttins that make them just want to whip out their vacuum and start sucking? Maybe we could turn it into an olympic sport or provide some reward to those who have the top 1% cleanest homes in the world. What is it that makes people desire to properly clean their home?
We would love your thoughts….