Now here is a great way to advertise. Tom Proctor of Vacuum Cleaner Hospital in Chapel Hill, N.C. has gotten serious about using his installation vehicle as an advertising medium. Using classy graphics and tasteful placement he literally gets noticed by thousands of potential consumers every day.
This truck also matches the professional image portrayed in his shop; one of quality, excellence and neatness. Hey, we sell vacuum cleaners so we should be clean, shouldn’t we! This factor was driven home to me in our own factory about five years ago when the employees on our manufacturing floor figured out that they too must keep a clean shop because we sell cleaning devices! Do we believe in “clean” or not?
So if you boldly display your company logo and name on your truck, be sure to present a 100% professional image. I know of a few installers who specifically do not put their names on their trucks because of their bad driving habits! Is that the image you want to portray?
And keep the interior of your installation vehicles clean and organized as well. I used to actually use this as an interviewing technique when hiring installers. If they kept their own personal car clean it was a sign to me that they were conscientious and would also treat all my clients’ homes with respect. It might take a few extra minutes at the end of every day but it also will guarantee you time-savings every day of the week.
Drive courteous, care about others, and your bottom line will see the results.
Ohio State University recently completed experimentation on vacuums and their effectiveness on killing flees.